Digital Audience Analyst at ALDI
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Digital Audience Analyst

1245 Corporate Blvd, Aurora, IL, USA, 60505

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The Marketing team at ALDI has a message for the world: We’re growing. As one of the fastest growing retailers in the nation, we have aggressive plans to be the third-largest grocery retailer by store count by 2022. To get there, we need innovative, dedicated people who can help us build stronger connections with our current customers and also reach out to new ones. As part of our Marketing, Advertising and PR teams, you’ll share our story and our brand with the world. Join us and build a career with a company that keeps on growing.

In this role the Audience Analyst will be responsible for working cross-functionally with internal marketing channels and agency partners to enhance the businesses ability to locate, segment, target and grow audience cohorts. Utilizing expertise in database marketing the Audience Analyst will perform a key role in moving customers from prospect to loyal in both lead generation and retention marketing efforts. The ideal candidate will have a minimum of 4 years of progressive marketing analytics, audience management, acquisition marketing and/or retention marketing experience with proficiency in CDP/CRM technology. Preferred educational background in digital marketing or related field. The objective of this role is to use audiences and segmentation to tactically target and find qualified customers across marketing channels to drive store/site visits and increase sales.

Position Type: Full-Time

Work Location: Aurora, IL
This role is eligible to participate in ALDI’s Hybrid Work Program, which allows remote work up to 3 days per week (i.e., work remotely up to 3 days per week; work in-office at least 2 days per week)

Duties and Responsibilities:
Must be able to perform duties with or without reasonable accommodation.
• Leverages understanding of ALDI and ALDI National Services to effectively communicate with global teams and external vendors.
• Works with partner teams such as local and global product owners to create and drive roadmap of Customer Data Platform such as Tealium.
• Recommends process improvements for area of responsibility.
• Uses audiences and segmentation to tactically target and find qualified customers across marketing channels to drive visits and increase sales.
• Defines and manages processes to continually maintain and improve audience data quality and technology usage.
• Takes responsibility for daily activation and grooming of audiences across acquisition and/or retention marketing channels.
• Develops a learning agenda to evangelize audience management best practices.
• Manages all phases of a project life cycle and drives projects to completion, including documenting, communicating, reporting and informing leaders of issues, status and results.
• Prepares executive-level recommendations and requested reports.
• Collaborates with team members and communicates relevant information to leadership.
• Upholds the security and confidentiality of documents and data within area of responsibility.
• Other duties as assigned.
Job Qualifications:
ALDI Acts Competencies:
Perform within ALDI Acts competencies as outlined below.
• Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and persistently overcomes obstacles to improve outputs.
• Focuses on the Customer: Seeks to understand underlying customer needs to create value. Drives the team to maintain focus on customers.
• Focuses on Quality: Takes an efficient, analytical approach to solve problems or produce outputs in an accurate and timely manner. Ensures quality and accuracy of results.
• Manages and Supports Projects: Effectively plans, executes and supports project needs to support management and the larger ALDI business.
• Organizes and Executes with Accuracy: Leverages a systematic, efficient and organized approach while ensuring quality and accuracy of results.
Job-specific Competencies:
• Gives attention to detail and follows instruction.
• Excellent verbal and written communication skills.
• Effective time management; maximizes productivity.
• Prepares written materials to meet purpose and audience.
• Develops and maintains positive relationships with internal and external parties.
• Ability to stay organized and multi-task in a professional and efficient manner.
• Ability to analyze and present complex data.
• Audience-centric with expertise in segmentation techniques.
• Works cooperatively and collaboratively within a group.
Education and Experience:
• Bachelor's Degree in Marketing or a related field required.
• A minimum of 4 years of progressive experience in Marketing Analytics, Audience Management, Acquisitions Marking and/ or Retention Marketing required.
• Familiarity with digital audience targeting capabilities, digital advertising ecosystem and CRM onboarding partners (Neustar, LiveRamp, etc.) required.
• Proficiency in audience related technologies including CDP, match partners, ad servers/DSPs/exchanges required.
• Experience working in an agile, project-based environment preferred.
• Experience with Tealium and Salesforce and/or similar CDP/CRM software preferred.
• Hands-on-keyboard experience in a media buying platform (DSP) such as DV360/Trade Desk/Adobe AdCloud or email service provider (ESP) such as Oracle Responsys/Adobe Campaign preferred.
• Or, a combination of education and experience providing equivalent knowledge.
Physical Requirements:
• Work is performed in an office environment where a computer, telephone and other office equipment are used as needed to perform duties.
• Regularly required to sit, reach, grasp, stand and move from one area to another.
• Constantly and repeatedly use keyboard/mouse.
• Occasionally required to push, pull, bend, lift and move up to 25 lbs.

• No travel required.

ALDI offers competitive wages and benefits, including:

  • 401(k) Plan
  • Company 401(k) Matching Contributions
  • Employee Assistance Program (EAP)
  • PerkSpot National Employee Discount Program

In addition, eligible employees are offered:

  • Medical, Prescription, Dental & Vision Insurance
  • Generous Vacation Time & 7 Paid Holidays
  • Up to 6 Weeks Paid Parental Leave at 100% of pay
  • Up to 2 Weeks Paid Caregiver Leave at 100% of pay
  • Short and Long-Term Disability Insurance
  • Life, Dependent Life and AD&D Insurance
  • Voluntary Term Life Insurance
Click here to learn more about the benefits ALDI has to offer

ALDI is committed to equal opportunity for all employees and applicants. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon ALDI's receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.

Click here to learn more about diversity, equity & inclusion at ALDI

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