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Onsite Search Engine Optimization Analyst

1245 Corporate Blvd, Aurora, IL, USA, 60505

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We're ALDI, one of America's favorite grocers. We've grown a lot in the past few years, expanding our reach and customer base all around the country. Whether it's in customer service or our exceptional products, we owe our success to the efficiencies we create in every corner of our company and the people at each level who make that happen.

We're not just expanding our footprint across the country. We're also growing across the web, which allows our customers to buy our products faster and more conveniently than ever before. And from planning to pricing, it's our eCommerce team that keeps our digital strategy in motion. Help us blaze bold new trails and find innovative ways to connect our customers to quality products

Position Type: Full-Time
Work Location: Aurora, IL

Duties and Responsibilities:
Must be able to perform duties with or without reasonable accommodation.

• Provides strategic support to Customer Interaction teams through the use of data.
• Provides consulting to Direct Leader for further development of Customer Interaction products and deployment strategies.
• Collaborates with local and global internal stakeholders to identify new areas of opportunity.
• Analyzes usage metrics and drives adoption in assigned area of responsibility.
• Recommends process/project/product improvements for area of responsibility.
• Act as subject matter expert of search tool sets and be able to execute solutions and troubleshoot problems related to search results.
• Develop and manage internal tools and business processes that optimize the on-site search experience. Establish and implement standards, guidelines, and best practices to increase keyword search accuracy.
• Has technical skillset to work in multiple applications such as Salesforce Cloud Commerce (SFRA preferred), Content Management System, rule configuration in CQuotient tool.
• Supports the organization on efficiencies, speed, and technology initiatives to drive the business forward.
• Regularly develops needed business rules for internal site search, process, and training documentation.
• Manage and execute the internal search attributes for all products in partnership with the Site Merchandise team to optimize search results.
• Partner cross-functionally with copy and content departments to obtain or recommend changes of copy to optimize search based on keyword mining.
• Contribute to an exceptional customer experience through constant quality assurance of product information and site performance through internal site search.
• Analyze web metrics and identify opportunities to boost customer engagement. Monitor performance and provide meaningful insights for onsite search performance.
• Supports Site Merchants by providing internal search metrics when requested.
• Implement a Search relevance testing program to maximize internal search effectiveness.
• Collaborate with cross-functional teams to influence, develop, and execute various internal search strategies.
• Responsible for end-to-end processes related to owned platforms, including developing functional and non-functional business requirements.
• Collaborates with global product owner counterparts on deployments, sprint planning and product enhancement prioritization.
• Partner with Merchandising & Merchandising Enrichment teams to enhance searchable content at scale in order to deliver increasing conversion and search revenue per session.
• Monitor Null Search Results for trends and opportunities. Suggest changes to help reduce null results or improve the null search experience.
• Monitor customer feedback to understand pain points & make recommendations for improvement.
• Partner with Merchandising to optimize the search experience by monitoring category search trends and performance, improve product data to bring back most relevant results, manage redirects, biasing and facet display
• Performs detailed quantitative analysis on products owned, yielding actionable insights such as ways to drive ROI and customer adoption.
• Effectively communicates status and creates required project reporting for all appropriate participants.
• Trains internal and external stakeholders on new product functionality, features and processes.
• Collaborates with team members and communicates relevant information to leadership.
• Upholds the security and confidentiality of documents and data within area of responsibility.
• Other duties as assigned.

Job Qualifications:
ALDI Acts Competencies:
Perform within ALDI Acts competencies as outlined below.

• Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and persistently overcomes obstacles to improve outputs. 
• Focuses on the Customer: Seeks to understand underlying customer* needs to create value. Drives the team to maintain focus on customers. 
• Focuses on Quality: Takes an efficient, analytical approach to solve problems or produce outputs in an accurate and timely manner. Ensures quality and accuracy of results.
• Manages and Supports Projects: Effectively plans, executes and supports project needs to support management and the larger ALDI business.
• Organizes and Executes with Accuracy: Leverages a systematic, efficient and organized approach while ensuring quality and accuracy of results.

Job-specific Competencies:
Knowledge/Skills/Abilities

• Experience in SEO strategy planning and execution.
• Solid knowledge of web analytics tools, preferably Adobe Analytics.
• Experience with popular keyword tools.
• Familiarity with retail search.
• Experience with SEO platforms, preferably Elasticsearch 
• Proven ability to use insights and data to put forth recommendations on product enhancements.
• Familiarity with Customer Interaction technology and digital transformation topics.
• Possesses strong attention to detail and understands project cycle phases - definition through completion.
• Understands and is able to complete cost/benefit analysis documentation.
• Prepares written materials to meet purpose and audience.
• Possesses a self-starter attitude and ability to work without direct supervision among multiple, concurrent projects.
• Ability to stay organized and multi-task in a professional and efficient manner. 
• Ability to thrive in a fast-paced work environment, consistently prioritizing, meeting deadlines and remaining calm under pressure. 
• Possesses exceptional judgment and ability to professionally collaborate with a diverse blend of personalities to reach resolution and maintain strong relationships across local and global teams.
• Thinks critically and analytically to solve problems.
• Establishes goals and works toward achievement.
• Understands the history, strategy, organizational authority, interdependence of job duties, products, systems, and services of the company.
• Ability to interpret and apply company policies and procedures.  
• Must be available to work nights, weekends, and variable schedule(s) in or out of the office when deemed necessary.

Education and Experience:

• Bachelor's Degree in Business or a related field required.
• A minimum of 4 years of progressive experience in Qualitative Research, Quantitative Research, Data Science or related field required
• Or, a combination of education and experience providing equivalent knowledge.

Physical Requirements:

• Work is performed in an office environment where a computer, telephone and other office equipment are used as needed to perform duties.
• Regularly required to sit, reach, grasp, stand and move from one area to another.
• Constantly and repeatedly use keyboard/mouse.
• Occasionally required to push, pull, bend, lift and move up to 25 lbs.

Travel:

• No travel required.

ALDI offers competitive wages and benefits, including:

  • 401(k) Plan
  • Company 401(k) Matching Contributions
  • Employee Assistance Program (EAP)
  • PerkSpot National Employee Discount Program

In addition, eligible employees are offered:

  • Medical, Prescription, Dental & Vision Insurance
  • Generous Vacation Time & 7 Paid Holidays
  • Short and Long-Term Disability Insurance
  • Life, Dependent Life and AD&D Insurance
  • Voluntary Term Life Insurance
Click here to learn more about the benefits ALDI has to offer

ALDI is committed to equal opportunity for all employees and applicants. As a proud Equal Opportunity Employer (EOE), we do not discriminate based on race, color, national origin, ancestry, citizenship status, religion, sex, sexual stereotyping, sexual orientation, gender, gender identity, gender expression, age, marital status, mental or physical disability, medical condition, genetic information, military or veteran status, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other protected characteristic. Employment may be contingent upon ALDI's receipt of an acceptable and job-related drug test, motor vehicle report, and/or reference check, as applicable and permissible by law.

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